Nina.care

Nina.care is a pioneering Dutch child-care platform, which allows users to easily book a reliable babysitter and au pair online or via an app. Founded in 2019 by twin sisters Jasmijn and Lyla Kok, the company received a first investment after participating in Dragons’ Den. The Nina.care app is now available in the App Store and in the Google Play Store.

It’s important for both parents and especially children to click with their au pair. And with popular demand and rising costs, finding the right au pair is increasingly difficult. To better address these challenges, Nina.care launched an au pair pilot program a year and a half ago. The program turned out to be a bull’s eye: 300 au pairs linked to individual families. The company now expands its new au pair services to the broader audience with a significantly improved algorithm and functions like personality tests to better match au pairs and babysitters with families. The goal for 2023 is to reach 700 total matches.

“We are extremely proud of how Nina.care has evolved over the years since its kickstart following our participation in Dragons’ Den. Spaces for child care are limited, and costs are rising. We are breaking new ground in the market, and already serve a quarter of the total market in the Netherlands, garnering 2.7 million euros in turnover last year. We hope to almost triple that by next year. Great news for those needing regular, reliable and often more affordable child care,” says Jasmijn Kok.

Currently, there is no European service provider that offers both babysitting and au pair services at this scale. The Kok twins are zeroing in on the opportunity. During the pilot program, the demand from the UK turned out to be enormous. Brexit instigated bankruptcy for local providers, which in turn generated increased demand. To fill the gap created by the economic downturn, the company will offer its services to the UK beginning Q2 of 2023. Germany will shortly follow in Q3. Nina.care is also researching the possibility of expanding its services to pet sitting and senior care.
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The Nina.care app is available now in the App Store and Google Play Store.