Our love for bootstrapping
The best way of growing a company doesn’t exist. There are multiple ways, and the “best” way depends on your market, your timing, current market economics and a lot of other things. But if you ask me which way I prefer someone builds a company, certainly their first company, it is by bootstrapping it. In this post I’ll explain why I think bootstrapping is great and why, in spite of that, we still invest in other companies.
Joost de Valk
The empowerwoment project
In 2019, when in became the CEO of Yoast, I initiated the empowerwoment project at Yoast. The program was focused on getting more women into leadership teams at Yoast. I was the CEO, but I was the only woman on our board. The empowerwoment project was initiated to make a change.
Marieke van de Rakt
Not the typical entrepreneur
We are a-typical entrepreneurs. Probably a-typical investors too. We move quickly. We are start-up entrepreneurs with family values. We are Silicon Valley-like in our mindset and live in a small town in the Netherlands. In this blog post, I explain a little bit of our story and our values and mindset.
Marieke van de Rakt
