Kanoppi

Kanoppi enables organisations to measure their WordPress website’s carbon footprint and identify pages where they will gain the most impact from making improvements.

A low carbon website typically uses less data and energy to display pages on a mobile or desktop.
– Making the website faster, improving performance and Google Core Web Vital Scores.
– Providing a better experience for visitors, increasing conversions.
– Decreasing the cost of hosting.

Organisations can use Kanoppi’s carbon footprint reports, to track the impact of changes to their website over time and include the results in their carbon reduction planning and net-zero targets.

Kanoppi is a new company, that started as an internal project within WordPress agency Indigo Tree. As the team started talking about performance, they realized that because better website performance and speed often reduce the amount of data transferred for each page, this reduces the electricity required, which then reduces the page’s carbon footprint.

But even if a website is fast when it is launched, content editors and website owners update the content and add new content, and this may cause new issues. Regular website audits can be expensive, so Kanoppi wants to ‘design out’ problems by continuously monitoring the website and educating content editors to proactively prevent issues from arising.

And the idea for Kanoppi was born:

• Measure the carbon footprint for each website page on a daily basis.
• Show where improvements can be made that will have the most impact.
• Editors can make changes to the content and report on the improvements in performance.

Which means:

• The website provides a better experience for visitors, increasing conversions and sales.
• All while decreasing the website’s carbon footprint per visitor!
• Enabling organizations to report on their website’s carbon footprint.