General
The best way of growing a company doesn't exist. There are multiple ways, and the "best" way depends on your market, your timing, current market economics and a lot of other things. But if you ask me which way I prefer someone builds a company, certainly their first company, it is by bootstrapping it. In this post I'll explain why I think bootstrapping is great and why, in spite of that, we still invest in other companies.
General
In 2019, when in became the CEO of Yoast, I initiated the empowerwoment project at Yoast. The program was focused on getting more women into leadership teams at Yoast. I was the CEO, but I was the only woman on our board. The empowerwoment project was initiated to make a change.
General
We are a-typical entrepreneurs. Probably a-typical investors too. We move quickly. We are start-up entrepreneurs with family values. We are Silicon Valley-like in our mindset and live in a small town in the Netherlands. In this blog post, I explain a little bit of our story and our values and mindset.
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